Demi Lovato - Cool for the Summer (Official Video)
DemiLovato,TroyeSivan,BackstreetBoys,KristianBush, Brandy Clark, the LumineersandAndraDay are among the musicians lending support to the Recording Academy"s MusiCares Foundation. The organization"s aim is to providecritical assistance and healthcare programs for those in need in themusic community.
Artistsare helping to raisefundsvia the hashtag#MusiCaresChallenge, which asksthe acts and their fansto post a photo or video with their favorite album. Among the first to meet the challenge: Lovato, who was photographed with a vinyl copy of Beyonce"s Lemonade.
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Said Neil Portnow, President/CEO of MusiCares and The Recording Academy, in announcing the initiative: "As the music industry"s Red Cross, MusiCares is rooted in the collective spirit of the creative community, whose members have an unspoken bond and self-imposed sense of duty to one another as brothers and sisters in music."
Themonthlongchallenge runs through July 4 and more information can be found atwww.musicares.org.
Source: http://www.billboard.com/articles/news/7392823/demi-lovato-troye-sivan-backstreet-boys-musicares-challenge
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