Cue the social media frenzy: Kylie Cosmetics adds eye shadows

Glosses by Kylie Jenner

Kylie Jenners march to beauty moguldom is taking another stride today with the release of an eye shadow palette from her namesake brand.

The nine-shade bronze Kyshadow palette is one of three palettes Kylie Cosmetics is scheduled to launch this year. Jenner revealed news of the $42 palette on her app, where makeup artist Ariel Tejada guided viewers through how the reality star creates her eye look, and Jenner handed out the item early to a few Los Angeles fans whose reactions were shared via Snapchat.

Ive been using this palette every day for the past five or six months. Every Snapchat video, every Instagram youve seen me in, its been this palette. Its been so hard to keep this a secret, said Jenner on the app, adding, Im very specific about the color browns that go on my eye. This formula is very long-wearing, and [the shades] blend so effortlessly.

See the most-read stories this hour >>

Currently, Kylie Cosmetics products sell only on its website, but Jenner has hinted the brand will be opening a store. Speculation is rampant that the store could be located in the San Fernando Valley neighborhood Woodland Hills. The leap into eye shadows helps build an assortment to populate a retail environment.

To date, Kylie Cosmetics has specialized in lip products, including liquid lipstick, lip gloss and lip liner. Matte liquid lipstick shades are packaged together with lip liners in the popular lip kits. Seven of the 15 possible lip kits on kyliecosmetics.com are sold out at the moment. Prices presently range from $14 for lip liners to $29 for lip kits, making the palette the most expensive item in Kylie Cosmetics product portfolio.

READ MORE

Upcoming Row DTLA project lands first fashion tenant with high-end Boston retailer Bodega

Michelle Obama chooses a custom Christian Siriano dress for her Democratic convention speech

Christian Louboutin collaborates on closing ceremony looks for Cuba"s Olympic athletes

Source: http://www.latimes.com/fashion/la-ig-kylie-cosmetics-20160726-snap-story.html

Continue Reading ..

Yes, ColourPop Makes Kylie Cosmetics But There"s A Catch

Kylie Jenner Cosmetics Lip Kit & Lip Gloss: Unboxing, First Impression & Swatches || BeautyChickee

From Seventeen

People have suspected for a long time that there was a link between beloved California brand ColourPop and Kylie Jenner"s makeup line, Kylie Cosmetics. And now it looks like we have confirmation.

In an interview with Refinery29, ColourPop"s founders, Laura and John Nelson, confirmed that yes, their lab, Spatz Laboratories, does make Kylie Cosmetics. To be fair, Kylie has never denied those claims, even posting an Instagram photo from the lab.

Still, it"s the first time that someone is actually really talking about it, aside from gossip and Reddit threads. But even though Laura and John technically have a partnership with Kylie, they assure Refinery29 that the brands really are different.

"With each of the brands, it"s going to be a little different how we leverage the resources and the infrastructure," John explains."Everyone is coming up with their own formulas and their own exclusive products." The ColourPop team is even in a totally separate building from Kylie Cosmetics.

Keep in mind that this is common in the beauty industry. Many brands have production under one roof.

"Kylie and her family have been friends [of ours] for years," Laura says. "It"s a good fit and a good partnership... We"re happy to support that business and partner with her to really bring her vision to life in an organic and authentic way."

So, there you have it. If you want to see how Kylie Cosmetics and ColourPop stand up against each other (hint: we love them both), watch us test them out below.

Follow @Seventeen on Instagram.

Source: http://news.google.com/news/url?sa=t&fd=R&ct2=us&usg=AFQjCNETfF83g9ipOKbd8h9hsqvvjY8hRQ&clid=c3a7d30bb8a4878e06b80cf16b898331&ei=kk5XV9LKFsvB3gGc6K6gAQ&url=https://www.yahoo.com/beauty/yes-colourpop-makes-kylie-cosmetics-152606745.html

Continue Reading ..