Saturday, June 11, 2016

Second-Most Watched NBA Finals Ever on ABC Through Four Games


NBA Finals Game 3: How The Cavs Opened With a 19-4 Run
  • NBA Finals on ABC Expected to Win the Night for the 52nd Consecutive Time
  • Highest Number of Unique Viewers Ever for an NBA Game on WatchESPN

The 2016 NBA Finals is the second-most watched ever on ABC through four games, according to Fast Nationals from Nielsen. The series is averaging 17,367,000 viewers (p2+).

Last nights Game 4 audience peaked with 20,407,000 viewers from 11:30-midnight ET. The broadcast averaged 16,438,000 viewers. Additionally, the NBA Finals on ABC is expected to win the night across all of television for the 52nd consecutive time.

NBA Finals Game 4 delivered a record number of unique viewers for an NBA game on WatchESPN. The game generated 1,026,000 unique viewers, 52,800,000 total minutes streamed and an average minute audience of 300,000.

The 2016 NBA Finals will continue with Game 5 on Monday, June 13, at 9 p.m. ET (coverage starting at 8:30 p.m.) on ABC. The series is also available on ESPN Deportes, ESPN Radio and WatchESPN.

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Media contact: Ben Cafardo at 860-766-3496 or ben.cafardo@espn.com (@Ben_ESPN).

Source: http://espnmediazone.com/us/press-releases/2016/06/second-watched-nba-finals-ever-abc-four-games/

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